Introduction
Social media influencers are playing an increasingly important role in trends and culture. Through their large online followings, influencers have significant power to shape public views and consumer choices.
Some of the top influencers span many industries, such as fashion, beauty, travel and health/fitness. These digital figures have been able to build huge audiences by sharing their expertise and passions. The connections they form with followers give influencer opinions great weight.
Brands recognise the ability of influencers to introduce new products and ideas to large segments of the population. As a result, influencer marketing partnerships have become a major advertising strategy. Top influencers command high prices for sponsored content and endorsements.
Also Check – 8 Proven Strategies on How to Drive Sales with Influencer Marketing
The rise of influencer culture shows how social platforms have decentralised cultural discussion and consumer decision-making. Individual voices with authenticity and expertise can now drive mainstream conversations rather than traditional celebrities and media alone.
Understanding the influencer landscape provides insights into evolving trends and consumer behaviours in the digital age.
Top 10 Celebrity Influencers in India
1. Virat Kohli
Niche: Sports, Fitness
Followers: 250 million+ across platforms
Potential Charges for a Collaboration: ₹2-5 crore per post
Virat Kohli is a celebrated cricketer and former captain of the Indian national team, renowned for his exceptional skills and unwavering dedication to fitness. His remarkable performances on the field have earned him a massive following, making him a prominent figure in the world of sports.
Beyond cricket, Kohli’s influence extends into various sectors, including health, fitness, and lifestyle, where he is a sought-after choice for brand endorsements. His commitment to excellence and inspiring persona resonates with fans and brands alike, solidifying his status as a global icon.
2. Priyanka Chopra Jonas
Niche: Entertainment, Fashion, Beauty
Followers: 150 million+ across platforms
Potential Charges for a Collaboration: ₹1-3 crore per post
Priyanka Chopra Jonas is an internationally acclaimed actress and former Miss World who has made a remarkable impact in both Bollywood and Hollywood. Renowned for her style and grace, she has established herself as a fashion icon and a powerful voice in the beauty industry.
With her diverse talents and charisma, Priyanka has garnered a global appeal, making her a top influencer across multiple markets. Her ability to connect with audiences worldwide further solidifies her status as a significant figure in entertainment and fashion, inspiring many with her journey.
3. Amitabh Bachchan
Niche: Entertainment, Social Causes
Followers: 120 million+ across platforms
Potential Charges for a Collaboration: ₹75 lakh-2 crore per post
Amitabh Bachchan is often hailed as the “Shahenshah of Bollywood” and is one of the most revered actors in Indian cinema. With an illustrious career spanning decades, he is celebrated for his deep voice and commanding screen presence, captivating audiences across generations.
Beyond his cinematic achievements, Bachchan is also deeply committed to social causes and philanthropy, using his influence to make a positive impact on society.
His dedication to both his craft and humanitarian efforts has solidified his status as an iconic figure, inspiring countless fans and aspiring actors alike.
4. Deepika Padukone
Niche: Entertainment, Fashion, Mental Health
Followers: 100 million+ across platforms
Potential Charges for a Collaboration: ₹1-2 crore per post
Deepika Padukone is a prominent Bollywood actress who is celebrated for her versatile performances and impeccable fashion sense. With a career that spans various genres, she has established herself as one of the leading figures in Indian cinema.
Beyond her acting achievements, Deepika is a passionate advocate for mental health awareness, having founded the Live Love Laugh Foundation to support those struggling with mental health issues.
Her commitment to both her craft and social causes has made her a highly influential figure, inspiring many through her work in the entertainment industry and her advocacy efforts.
Deepika’s ability to blend her professional success with meaningful initiatives highlights her dedication to making a positive impact in society.
5. Shah Rukh Khan
Niche: Entertainment, Entrepreneurship
Followers: 100 million+ across platforms
Potential Charges for a Collaboration: ₹1-3 crore per post
Shah Rukh Khan, also known as the “King of Bollywood,” is one of the most successful and beloved actors in Indian cinema. He is also a successful entrepreneur with interests in various industries. Khan’s charismatic persona and business acumen make him a significant influencer.
6. Alia Bhatt
Niche: Entertainment, Fashion, Lifestyle
Followers: 80 million+ across platforms
Potential Charges for a Collaboration: ₹50 lakh-1.5 crore per post
Alia Bhatt is a talented actress who has quickly risen to stardom in Bollywood. Known for her youthful style and versatility, she appeals to a younger demographic. Bhatt’s influence extends to fashion and lifestyle, making her a popular choice for brands targeting millennials and Gen Z.
7. Salman Khan
Niche: Entertainment, Fitness, Philanthropy
Followers: 90 million+ across platforms
Potential Charges for a Collaboration: ₹1-3 crore per post
About Them:** Salman Khan is one of Bollywood’s biggest stars, known for his blockbuster films and fitness regime. He is also involved in various philanthropic activities through his foundation, Being Human. Khan’s robust following and charitable work enhance his influence both on and off the screen.
8. Ranveer Singh
Niche: Entertainment, Fashion
Followers: 60 million+ across platforms
Potential Charges for a Collaboration: ₹50 lakh-1.5 crore per post
Ranveer Singh is known for his energetic performances and bold fashion choices. His unique style and vibrant personality have made him a favourite among brands looking to connect with a dynamic and youthful audience. Singh’s influence in both entertainment and fashion is substantial.
9. Anushka Sharma
Niche: Entertainment, Fashion, Entrepreneurship
Followers: 70 million+ across platforms
Potential Charges for a Collaboration: ₹50 lakh-1.5 crore per post
Anushka Sharma is a prominent actress and film producer. She co-owns the production company Clean Slate Filmz, which focuses on content-driven cinema.
Sharma’s style and entrepreneurial spirit make her an influential figure in both the entertainment and business worlds.
10. Akshay Kumar
Niche: Entertainment, Fitness, Social Causes
Followers: 100 million+ across platforms
Potential Charges for a Collaboration: ₹1-2 crore per post
Akshay Kumar is a versatile actor known for his action roles and fitness dedication. He is also involved in various social causes, promoting issues like health and sanitation. Kumar’s influence spans multiple sectors, making him a valuable partner for brand collaborations.
Partner With The Buzzfame – Influencer Marketing Agency Today
It is highly important partnering with the right influencers can be a game-changer for brands looking to amplify their message and reach.
As a leading influencer marketing agency based in Chennai, Buzzfame excels at facilitating these collaborative successes. Unlike a one-size-fits-all approach, Buzzfame takes the time to understand each client’s unique goals and target audience.
Their specialised expertise enables them to match brands with influencers who truly resonate with that demographic, setting them apart and driving measurable results.
Renowned Indian brands have all benefited from BuzzFame’s strategic partnerships, as the agency has established a proven track record of delivering impactful influencer marketing campaigns.
If you’re aiming to effectively partner your brand with influential creators, Buzzfame is the perfect platform for collaborative success, providing personalized service tailored to your specific needs.
Also check – How to Become a Social Media Influencer
Wrapping Up
Celebrity influencers play a huge role in shaping popular culture and consumer trends in India. The celebrities featured like Virat Kohli, Priyanka Chopra Jonas, Amitabh Bachchan, Deepika Padukone and others have amassed massive followings through their work and personalities.
They are able to influence public views while also serving as highly effective brand ambassadors.
Partnering with the right celebrity influencers allows brands to authentically connect with diverse target audiences. As influencer marketing continues to grow in India, understanding the celebrity influencer landscape and choosing collaborations strategically will be important for maximizing impact.
Agencies like Buzzfame can help brands navigate this evolving space to achieve their unique goals. Kwyrod: Celebrity Influencers in India
FAQs
- Who is the most famous influencer in India?
The most famous influencer in India is probably Dolly Singh.
- Who is the top 10 influencers?
Some of the top 10 influencers in India include Dolly Singh, Kusha Kapila, Bhuvan Bam, BeerBiceps, Lakshay Chaudhary, Awez Darbar, Ashish Chanchlani, Harsh Beniwal, Gaurav Taneja, and CarryMinati.
- Who is the richest influencer in India?
The richest influencer in India is believed to be Bhuvan Bam with an estimated net worth of $6 million.
- Who is the biggest celebrity influencer?
The biggest celebrity influencer in India would be Virat Kohli with over 200 million followers across social media platforms.
