Introduction
In recent years, India has witnessed a remarkable rise in fashion and lifestyle influencers, who have transformed the way we perceive style, beauty, and everyday living.
These influencers not only showcase the latest trends but also inspire millions through their unique perspectives and creative content across social media platforms.
From glamorous outfits to practical lifestyle tips, they connect with diverse audiences and promote brands while sharing their personal journeys.
Their influence extends beyond fashion, encompassing wellness, travel, and sustainability, making them vital voices in the digital age.
In this article, we will explore the top 10 fashion and lifestyle influencers in India, highlighting their contributions and the impact they have on contemporary culture and consumer choices.
Top 10 Fashion/Lifestyle Influencers in India
1. Sakshi Sidhwani
Instagram
Followers: 253K
Sakshi Sidhwani’s profile is a great resource for fashion lovers looking for chic and modern styles. She specializes in outfits that combine trendy elements with elegance, appealing to a wide audience.
Sakshi shares engaging fashion tips and outfit ideas, which have helped her build a large following in the fashion community. Her posts resonate with style enthusiasts and feature a mix of high fashion and accessible trends, inspiring her followers to elevate their wardrobe with fresh looks.
Engagement Rate: 3.1%
2. Kritika Khurana
Instagram
Followers: 1.2M
Kritika Khurana, known as “That Boho Girl,” is a fashion influencer famous for her bohemian and eclectic style. Her feed features relaxed, boho-chic outfits, colorful prints, and unique accessories that embody a carefree and artistic vibe.
Kritika’s content combines style inspiration with lifestyle elements, appealing to those who enjoy a mix of laid-back and fashionable looks. Her posts inspire followers to embrace their individuality and express themselves through creative and comfortable fashion choices.
Engagement Rate: 3.5%
3. Komal Pandey
Instagram
Followers: 1.4M
Komal Pandey is well-known for her bold and experimental fashion style. Her Instagram features a wide variety of outfits, from high-fashion looks to casual chic. Komal’s unique way of mixing and matching different styles makes her a favorite among fashion-forward individuals.
Her engaging storytelling and creative posts keep her large audience captivated. By showcasing her adventurous fashion choices, she inspires her followers to explore their own styles and express themselves confidently through clothing.
Engagement Rate: 4.2%
4. Masoom Minawala
Instagram
Followers: 1.3M
Masoom Minawala is a fashion influencer and entrepreneur recognized for her luxurious and sophisticated style.
Her feed showcases high fashion, elegant outfits, and exclusive events. Masoom’s content combines classic elegance with modern trends, establishing her as an important figure in the fashion world. Her posts are both inspiring and relatable, attracting a diverse audience of fashion lovers.
By sharing her unique style, she encourages followers to embrace elegance while staying connected to current fashion trends.
Engagement Rate: 3.9%
5. Rithu Chowdhary
Instagram
Followers: 150K
Rithu Chowdhary’s Instagram is a lively display of modern fashion and beauty. She specializes in trendy outfits and makeup tutorials, providing her audience with practical tips and stylish inspiration.
Rithu’s engaging content and approachable style make her a favorite among those wanting to improve their everyday fashion and beauty routines.
Her posts encourage followers to experiment with new looks while keeping it relatable, making her a go-to source for fresh ideas and helpful advice in the fashion world.
Engagement Rate: 4.0%
6. Shanika Khurmi
Instagram
Followers: 200K
Shanika Khurmi’s profile features a charming mix of trendy outfits and lifestyle content. Known for her sophisticated yet relatable style, she creates a feed that combines modern trends with classic elegance.
Shanika’s engaging posts and stylish ideas make her a popular choice for fashion tips and outfit inspiration.
Her content inspires followers to explore new looks while staying true to their personal style, making her a go-to influencer for anyone wanting to enhance their wardrobe.
Engagement Rate: 3.8%
7. Varsha Kaveri
Instagram
Followers: 120K
Varsha Kaveri is known for her elegant and refined fashion style. Her feed features a variety of sophisticated outfits, ranging from formal wear to casual chic, all presented with grace.
Varsha’s content highlights timeless fashion pieces and classic styles, attracting those who love understated elegance.
She inspires her followers by showcasing how to wear stylish outfits for different occasions, making her a go-to source for anyone looking to elevate their fashion game with a touch of sophistication.
Engagement Rate: 3.6%
8. Karron Dhinggra
Instagram
Followers: 180K
Karron Dhingra’s Instagram, “The Formal Edit,” focuses on elegant and polished fashion. He specializes in formal and semi-formal outfits, providing style tips and inspiration for those looking for refined and sophisticated looks.
Karron’s content appeals to both professionals and fashion lovers who enjoy classic and chic styles. His posts help followers elevate their wardrobe with timeless fashion ideas, making it easier to dress stylishly for work or special occasions.s
Engagement Rate: 3.7%
9. Aashna Shroff
Instagram
Followers: 1.1M
Aashna Shroff is a popular fashion influencer who combines modern trends with practical style tips. Her Instagram showcases a variety of casual and trendy outfits, along with beauty advice and lifestyle content.
Aashna’s friendly personality and fashionable looks resonate with many, making her a favorite among a diverse audience. She inspires her followers by sharing relatable fashion ideas that are both stylish and easy to wear, helping them elevate their everyday looks.
Engagement Rate: 4.1%
10. Mrunal Panchal
Instagram
Followers: 900K
Mrunal Panchal’s feed is a lively showcase of fashion and beauty. She is known for her fun and trendy style, providing a blend of outfit ideas, beauty tips, and lifestyle content.
Her engaging posts and down-to-earth approach have made her a beloved figure in the fashion world, attracting a large following. Mrunal’s vibrant personality shines through her content, inspiring many with her creativity and relatable fashion sense.
Engagement Rate: 4.0%
Buzzfame – Best Influencer Marketing Agency for Brands/Agency
Buzzfame is a top influencer marketing agency in Chennai that specializes in connecting brands with influencers for successful collaborations.
Instead of using a one-size-fits-all method, they take the time to understand each client’s goals and audience, allowing them to pair brands with influencers who genuinely connect with that group. Many well-known Indian brands have seen positive results from their targeted matching.
Buzzfame creates partnerships that benefit both brands and influencers, increasing visibility for brands while giving influencers new opportunities. Whether you’re a brand or an influencer, Buzzfame is a great place to explore collaboration.
Their personalized service and success in building strong relationships make them the best choice for your influencer marketing needs. If you’re looking to collaborate with food influencers, Buzzfame is the perfect option for you.
Conclusion
The rise of fashion and lifestyle influencers in India has significantly changed how we view style and everyday living.
The top influencers highlighted in this blog not only showcase unique fashion choices but also inspire their followers through relatable content and lifestyle tips. Their impact extends beyond fashion, influencing wellness, travel, and sustainability.
Additionally, agencies like Buzzfame play a crucial role in facilitating successful collaborations between brands and influencers, further enhancing the influencer marketing landscape.
Whether you’re looking for style inspiration or seeking to partner with influencers, the vibrant community in India offers endless possibilities.
FAQs
- Who is the biggest fashion influencer in India?
The biggest fashion influencer in India is Kritika Khurana, known as “That Boho Girl,” who has a massive following and a distinctive style.
- Who is the most popular influencer in India?
The most popular influencer in India is often considered to be Aashna Shroff, who blends fashion with lifestyle content.
- Who is the most popular lifestyle influencer?
The most popular lifestyle influencer is Masoom Minawala, recognized for her sophisticated and luxurious style.
- Who is the top influencer for fashion and style?
The top influencer for fashion and style is Komal Pandey, known for her bold and experimental fashion choices.
