AI influencers are redefining digital storytelling in India, bridging the gap between cutting-edge technology and everyday audiences. From simplifying complex tools to sparking conversations on innovation, these creators blend knowledge with relatability. In this blog, we highlight the Top 10 AI influencers in India who are shaping trends, inspiring brands, and leading the future of tech content.
1) Rishi Jain, Co-founder & CEO, Digital Scholar
As a go-to AI-in-marketing coach, Rishi co-leads Digital Scholar (partnered with Google & Meta), where the institute reports training 370,000+ learners and rolling AI into core marketing modules (automation, creative workflows, prompt engineering). He is renowned for fusing AI-first tactics designed for teams in a variety of industries with real-world marketing execution. Rishi has educated and advised clients in healthcare, FMCG, D2C, real estate, education, and more, managing over ₹300 Cr+ in Meta ad spends.
Website: Digital Scholar
Instagram: Rishi Jain
2) Sorav Jain, Founder, echoVME Digital; Co-founder, Digital Scholar
One of India’s most prominent marketing voices (Instagram ~540k+), Sorav runs award-winning agency echoVME. He has migrated playbooks to “AI-first” tactics, creative iteration, ad performance lifts, and influencer strategy augmented with AI. His influence spans C-suite workshops to mass-reach Reels, giving AI platforms instant legitimacy with marketers and SMEs. For performance-driven collaborations and AI tool launches, Sorav’s blend of agency casework and educator brand is uniquely persuasive across industries.
Website: echoVME Digital Digital Scholar
Instagram: Sorav Jain
3) Tanishaa Bhansali, Insta & AI Content Coach
With 300k+ followers on Instagram, Tanishaa’s niche is AI-assisted content systems for creators and SMBs: AI hooks, caption formulas, repurposing frameworks, and no-code tooling to accelerate Reels output. She has trained over 40,000 coaches, freelancers, influencers, and company owners with content, confidence, and conversions. This certified seven-figure Instagram coach’s audience skews entrepreneurial and female-led businesses, resulting in rapid adoption when she demos features in practical reels.
YouTube: Tanisha Bhansali
Instagram: Tanishaa Bhansali
4) Varun Mayya, Founder-Creator & AI Explainer
Varun straddles the founder credibility of AeosGroup and Yaas Media, reaching a massive audience on Instagram and YouTube, with over 1.14 million Instagram followers and nearly 969K YouTube subscribers. His Instagram, with around 1,712 posts, records an average engagement rate of 1.7%, generating about 14.5K likes and 100+ comments per post. At the same time, his YouTube channel has amassed more than 314 million views across 948 videos. Some of his uploads have crossed 2.9 million views, with monthly averages around 337K, reflecting both consistency and virality. He breaks down LLMs, agents, and creator-economy AI tools for young pros and indie hackers.
YouTube: https://www.youtube.com/@VarunMayya
Instagram: Varun Mayya
5) Krish Naik, Co-founder (ex-iNeuron) & Data-to-GenAI Educator
One of India’s most prolific AI/ML teachers (YouTube 1M+), Krish’s tutorials span Python to GenAI apps and deployment—reliably moving students to trial cloud APIs, vector DBs, and GPU platforms. He’s a natural fit for education, cloud credits, MLOps tools, and hiring pipelines. With 1,900+ videos and years of community building, his how-to style drives qualified sign-ups because viewers literally build with the tools on screen.
YouTube: YouTube
Instagram: Krish Naik
Website: https://www.krishnaik.in/
6) Hrishikesh Roy, AI for Growth & Affiliate Marketer
A Hindi-first “make-tech-work-for-you” voice, Hrishikesh has 500k+ YouTube subscribers and focuses on practical AI for content, SEO, faceless channels, and side income. He is also the founder of Roy digital. With him, you can expect hands-on videos that integrate AI copy, image/video tools, and monetisation routes with transparent CTAs and affiliate links. For emerging AI apps targeting Bharat and creators outside metros, his step-by-step explainers drive fast trials and conversions, precisely because he has everything that viewers watch to implement.
YouTube: Hrishikesh Roy
Instagram: https://www.instagram.com/askroydigital/
Website: https://roydigital.in/
7) Ankit Arora, Curator of AI Apps & Demos
A curator-educator who spotlights new AI utilities, Ankit’s short-form tutorials and lists (“free AI apps,” “best image tools”) are share magnets. His Instagram has crossed 600k+ followers, and tech blogs frequently reference him for quick insights into practical AI. For freemium tools and newly launched apps, his audience is primed to test, compare, and share. The hook-demo-result format he uses is ideal for cost-per-trial goals and virality loops.
Instagram: Ankit Arora
8) Deepak Yadav, Hindi AI Tutor
Deepak Yadav, known as “Tech Wale Baklol Bhaiya,” has made a huge impression in the digital marketing community. Deepak’s promise is simple: explain AI and creation tools in conversational Hindi with humour, lowering the barrier for first-time users. He has secured around 80,000 subscribers, accumulated well over 10 million views, and consistently uploads across nearly 1,720 videos, making complex topics instantly understandable for first-time users. His channel features tutorials on AI video creation, AI website builders, and thumbnail/design workflows that resonate in Tier-2/3 India. For Indian AI startups and vernacular rollouts, his demos generate confidence and trial because they show exactly how to get from 0 to 1.
YouTube: Deepak Yadav
Instagram: deepak yadav
9) Abhi and Niyu
Positive Storytellers covering AI’s Impact. They have won the National Creators Award and the Forbes 30 under 30. With 6.5M+ YouTube subscribers and 3M+ on Instagram, this duo mainstreams complex topics, such as AI safety, jobs, and education, with balanced, constructive storytelling. They’re a top pick for mass-awareness campaigns by tech majors and public-interest initiatives, translating AI policy or tool benefits into everyday language for families and students. Their Shorts + long form cadence gives brands both reach and retention, often spurring national conversations.
YouTube: Abhi and Niyu
Instagram: abhi and aayu
10) Sameer Mohammad (“Mr. FactTech”)
Sameer’s Reels-native brand turns AI features into bite-sized demos, perfect for consumer apps, utility tools, and smartphone AI showcases. With 790k+ Instagram followers and a strong daily cadence, he’s built high recall and share-driven discovery. For launches needing broad top-funnel reach with instant feature comprehension, with a steady 0.76% engagement rate, averaging 5.9K likes and 1.4K comments per post. Mr. FactTech’s bite-sized, reel-friendly format is ideal for brands seeking high recall, viral potential, and trust, especially when launching AI-driven apps or utility tools in the consumer tech space.
Instagram: Sameer Mohammad
BuzzFame: Where Influencers & Brands Create Impact Together
At BuzzFame, we don’t just connect influencers and brands—we spark collaborations that matter. As India’s leading influencer marketing platform, we empower creators to amplify their voice while helping brands build authentic engagement that drives results. With data-driven insights, curated partnerships, and a flair for creativity, BuzzFame transforms influence into measurable impact.
The Future of Influence is AI-Powered
As AI continues to transform industries, these top influencers are leading the way—educating, inspiring, and shaping conversations around technology. For brands, partnering with them isn’t just marketing; it’s investing in the future of digital storytelling. The blend of creativity, data, and authenticity makes AI influencers the game-changers India truly needs.
FAQ
What makes an “AI influencer” different from a general tech creator?
AI influencers focus on workflows powered by LLMs, image/video generation, and automation teaching prompts, stacks, and use-cases that shorten time-to-value. For brands, this means audiences arrive primed to try tools, not just watch gadget reviews, yielding higher trials and qualified sign-ups.
Which platforms work best for AI influencer campaigns in India?
Instagram Reels and YouTube (especially Shorts → Longform) dominate. Reels spark discovery; longform/Streams close learning gaps. Pair reels for reach with tutorial videos or webinars for adoption, then retarget engaged viewers with lead magnets, trials, and community invites.
How should we brief AI creators for measurable outcomes?
Share your aha moment and success path: sample prompts, templates, and a “first win” checklist. Provide unique URLs or coupon codes, plus a 7-day challenge or template pack to encourage viewers to take action. Track CTR, free-to-paid conversion, and day-7 retention not just views.
What budgets do brands typically allocate for these creators?
It varies by tier and deliverables, but a practical split is 60% creators, 25% paid amplification (Spark Ads/whitelisting), 15% production or incentives. Micro/mid creators can outperform with niche alignment and hands-on demos, especially for B2B SaaS and pro-creator tools.
How do we safeguard compliance and disclosures?
Insist on clear “paid partnership” tags and verbal disclosures in videos. Provide approved messaging for claims (latency, accuracy, safety) and require creators to demonstrate authentic usage, not staged screens. Local ad rules and platform policies must be followed.
