About
Since 1955, DORCO has been on a mission to bring shavers closer, quite literally! They’ve created world-firsts like curved, six-blade, and seven-blade razors to help achieve that goal.
Their innovative products have made it a renowned shaving brand worldwide, with clients in over 130 countries. It’s safe to say that the blades are bringing people closer, one shave at a time!
Campaign Object
A razor so sharp and effective that it cuts through hair like a hot knife through butter. Sounds like a dream, right? Well, that’s exactly what Dorco’s razors can do! However, not many people in India were aware of this incredible product. That’s where influencer marketing came in.
- Our goal was to promote and introduce DORCO to India, hence chose to harness the power of influencers by partnering with them to showcase the product's unique features to a broad audience.
- Influencers showcased the products through entertaining and informative methods such as unboxing videos and demos. This built credibility and trust for the brand among their followers while creating buzz around the products.
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